We live in a technologically adept world where virtually everyone is connected.
Every time, you visit a social media platform such as Facebook, what do you think you see in every video you watch or every fourth card on your Facebook News Feed?
You see an Ad.
Whether it is Facebook or Instagram or some other social media platform of your choice, ads have almost taken over half the virtual world. As more and more ads have emerged with brands promising to give a lifetime experience to customers, people are more likely avoiding to put in their trusts or beliefs in what the ads are selling magnanimously on the Internet.
As a result, people are now more biased when making their purchasing decisions and most likely rely on reviews and word of mouth from other people who have used the product/service before.
Here’s where influencers come into action.
Who are Social Influencers and What is Influencer Marketing?
Social Influencers are individuals who have spent the time of their lives in accumulating a good number of following on different social media platforms. Budding social influencers are such influencers who have successfully created a small community of followers (approx. 10k or above) whereas well-known influencers are those YouTubers or Facebookers who have a following of around almost a million or more.
Social Influencers are modern day industry movers. They are the people through which you can sell any kind of service or product to your respective prospects. There are social influencers who talk about products/services generically and share their lifestyles on social media platforms and then there are social influencers who are eager to be paid for marketing your respective product or service to their followers.
One way or the other, if you are successful in triggering social influencers, you can increase your sales percentage up by 10x within no time. All you have to do is find the right one for your business and click.
The Subtle Rise of Influencer Marketing
A decade ago, nobody cared much about social influencing as a tool for marketing purposes. People usually use to put up their videos or share their thoughts as a mean to create awareness. However, with the Generation Z stepping into the market, the term social influencing has become quite a norm in the digital world. YouTubers have emerged, Facebook Video makers have sprouted and Instagram frenzy people are overshadowing our lives. Today, you can find a social influencer under every rock you pick.
They are present on LinkedIn, Blogging websites, Twitter, and many other social media platforms. And the best part is, they all have a good amount of following where they are fanatically reviewing a number of products and making recommendations in order to influence people’s perception subconsciously.
But, wait are you wondering why your investment in social influencer marketing didn’t work out for you?
There is a small catch to it, let me explain.
The Small Catch in Influencer Marketing
Not all social media influencers can penetrate profit margins in your businesses which you heartily desire. There are some rules to enticing real and genuine influencers so they can help you market business the right way. When developing a social influencer positioning strategy for your business, make sure
- To find a social influencer with a strong character and a charismatic persona
- They have enough reputation to give your brand the boost it deserves
- You establish a strong relationship with the social influencer
If you are truly successful in addressing these three aspects profoundly, then you will not have to seek any further investments in building a voice for the brand. Strong relationships will be reformed on its own and you can make the best use of influencer marketing to leverage your business like no other.
How Influencer Marketing Is related to Building Brand Character?
I want you to imagine up a situation… there are two kinds of brands,
One which has created an image of its brand in time leveraging multiple digital marketing strategies.
Other, which has not yet created a powerful image of its brand and is relying on influencers to do it.
Now, which kind of brand will get better exposure? The brand which has invested its time and budget in establishing a resonating image in the market leveraging digital marketing strategy.
A brand which does not have specific built up character will get a certain amount of exposure when it is marketed by an influencer, but it won’t trigger up a chain reaction. It means that your brand will not be influenced upon other micro-influencers who can further help promote your product.
Therefore, it is important that you apply all the necessary digital marketing strategies previously applied by big brands before you go in with a mindset to invest in influencer marketing for your product.
When a brand which is well-versed among general audience seeks to build up a brand image through influencer marketing, they often find multiple other influencers who are capable of skyrocketing the brand to success margins beyond expectation.
Wrapping it All Up
Brands are like that… the more people know about them, stronger will be their image in the market. A strong image promises a rapid increase in the profit margin and eventually contributes to the overall growth of the business.
It’s now time that brands should realize the increasing benefit of influencer marketing. Do you hold a belief that you can leave it as an alternative option? If you do, then you are falling back on a lot of potentials which you can make the most of.
Always remember, influencer marketing only works for brands which have their own influence.