eCommerce is on the Rise.
Last year, the Australian eCommerce B2C turnover increased by 39.8%. With more and more people having instant access to online retailers and completing purchases with a few taps, sales are shooting up.
The question is, can your business keep up?
Your eCommerce is nothing without the SEO to back it up.
You wouldn’t fill a retail store with beautiful products, border up the windows and expect people to buy your things. Because that doesn’t make any sense!
The same is true for the online world. Get yourself an eCommerce SEO company that knows how to make your products more visible than ever before, so you can guarantee to rank higher than the competition.
How to Improve eCommerce SEO
eCommerce SEO Best Practices for Off-the-scale Results
There’s no point in taking a half-baked stab at your eCommerce SEO strategy. You need facts, figures and 1000% commitment to the cause. You don’t have to do it alone. Find yourself an eCommerce SEO specialist like Impress!ve that can implement the best practices and have your business achieving sky-high results.
How do we do it?
Part 1: Research
You don’t have to be the best eCommerce search engine optimisation company to know that any good marketing starts with research. (Though, for the record, we think we are the best.)
This combines keyword research and competitor research. It’s all about being well-prepared to optimise your page in the correct way. If you target the wrong phrases, you could be wasting dollars on keywords that generate low-quality traffic and don’t drive conversions.
Understanding what your competitors are doing well, and what they’re doing badly, can also help drive your approach.
Part 2: Identifying Current Problems
Fine-comb your site to identify any problems you should fix up. The auditing stage includes the location of site errors, monitoring website speed and functionality, and putting together an action plan to effectively fix the problems.
Remember: If your site takes more than 3 seconds to load, fix it! 40% of visitors will give up and leave after this time. eCommerce SEO best practices dictate maintaining a simple page for better performance.
Part 3: On-page Optimisation
Take action within your site to make it rank. On-page optimisation is just as important as off-page SEO, and if you don’t give it your full force, you’re ignoring bunches and bunches of low-hanging fruit.
You can follow an online eCommerce SEO guide to try and tackle this, or you can pass the responsibilities onto us. We have some of Melbourne’s best SEO specialists in-house.
Let’s Break it Down Some More
Just because we love statistics.
A study by Ignite Visibility found that position 1 of Google SERPs gets 20.5% of click-through rates. This decreases all the way to 13.32% for position 2 and continues to drop drastically from there. Australia’s online population is at an all-time high of 16.6 million. Out of this group, 12.6 million made an online purchase in 2015.
That’s why you need eCommerce SEO for Melbourne and other Australian businesses that are ready to climb the ranks.
If you’re not implementing an organic strategy, you’re losing out on clicks, brand impressions and sales. Unleashing an eCommerce SEO service onto your website is like a magnet for customers.
The best part of it all? We’re focusing on long-term achievements, not quick wins that cost a fortune.
Tailor-made eCommerce SEO Packages
LIt’s not enough for modern commerce businesses to be online, they need a customised and focused search engine optimisation plan.
Impress!ve’s dedicated team provides world-class eCommerce SEO in Melbourne. Companies all across Australia that want to be more visible, want sales and want to see success for their store should apply NOW to work with Impress!ve and achieve those goals.
There’s no cutting corners. Just pure, organic SEO that’s designed to drive qualified traffic and get your products in that online shopping cart. Our eCommerce SEO packages are created to match perfectly with your unique business and tailored to your objectives.
Combine eCommerce SEO services with PPC and Google Shopping services to only pay for the clicks that get you sales and push your product in front of the right eyes.