How do you identify a business or a brand immediately? With a logo that is. That’s right, the importance of a logo is supremely significant for any business. It is the face, representation, impression for a business. A professional design that delivers the ambition, goals and message of your business, it is your logo that makes your business a brand.
The Importance of Logo Designing
Think of Nike or Adidas, the first thing that comes in your mind is their logos, that small tick and three stripes define two of the biggest sports brands in the world completely.
Not just that, you can easily grasp the nature of the business just by looking at their logo and in this age of digitization, the value of a logo is paramount. Brands and business of same caliber are usually distinguished by online users by their logos. A logo is much more than just an image; it is a point of recognition for clients and an important foundation for the branding of your company, and your audience will form an immediate opinion about your business by just looking at your logo.
Biggest Brands Leverage The Power Of Professional Logo Design
That is why even the biggest brands in the world take professional help when it comes to designing their logos. It doesn’t matter if they are a product or service-based business or a professional sports team. They need a logo that conveys trustworthiness and stays connected to the ambitions of the audience and fans alike.
For all the different types of business, the trend and requirement for a logo design changes. However, the design of the logo should be simple enough for the people to understand and also memorable enough for the audience to remember you for a long time.
If you want all that to come to pass you need a professional logo design that pays great attention to all the elements that includes the colors, typography and shapes. For example an NBA basketball team will most probably have a basketball in the their logo design or a shape that refers to a basketball while the fonts will appear thick and bold.
You can take a look at the logos of all the NBA teams out there and how each one defines a basketball team in its own unique way. Each NBA team’s logo tells a different story, a complete history of the franchise. Many teams such as the Denver Nuggets and Cleveland Cavaliers have resorted to updating their logos to stay updated with the changing trends and relaying the message to their fans of their ambition of keep improving. While Miami Heat and Chicago Bulls have resorted to their original logos and remained true to their identities.
All in all, their brand logos have become their identities, every element, line, pattern, dot, font and colour speaks volume about the team, the franchise and all its glory. But that wouldn’t have been the case without a professional logo design. That is why so many teams hired professionals to update their logos as to keep improving their brand stature and improve their brand identity. Your logo is your identity.
You can find a detailed infographics on NBA Logo Evolution below.