How about if I tell you that I work down the hall from my bedroom and I have a fine cosy setup? Yes, It’s so comfortable that I have placed just about everything I have always desired to keep at my workstation. I have my vase right next to my favourite Alaskan coffee cup which I got as a gift from Jennifer last year when we went for a trip together to the Bahamas. And let’s not forget my most prized possession, the all-new MacBook Pro which I recently purchased because nothing works best for a writer than a Macbook pro right!? I mean I couldn’t have dreamt it any other way, and I am sure I am not the only one! Here’s a surprise for you mate, do you know that 99% of employers want to work remotely, if not completely then for a significant part of their career? Sounds surprising, doesn’t it?
Don’t just take my word for it, here’s what the Buffer tweeted recently about what employees think.
Global Workplace Analytics states that almost 3.4% of the global corporate workforce works from home. Whereas, self-employment has significantly grown up by 173% since the year 2005 alone.
Yet, people are wondering why they are unable to create that essence of integrating all employees as if they are all present in the same room? That’s because they are unable to make use of the best tools.
We all want to keep our content marketing teams happy, excited and productive. We want them to be successful just as much as we are and for that, we need to make sure that we bring out the best talent in them. To do so, as a content marketing strategist, you need to pay attention to areas where remote teams are more likely to feel a struggle. By resolving queries at their end, you will ultimately resolve your own. And your query is to deliver the best content product to prospects so they walk away happy.
Seems like you owe your team a favour and it is now time to give back.
So what are the three areas where you need to pay attention?
Organization, Communication & Collaboration.
Starting with the Organization Aspect
Your first area of concern is to keep everyone on the same page and that truly becomes a struggle when everyone is located in different cities and locations. If your content team is made up of writing evangelists who belong to different time zones, keeping them on the same track can be a tricky task.
Therefore, we have tools like Asana at our expense which helps us to keep everyone together.
Asana is your perfect tool for workflow organization. It gives you a considerable edge in organizing your tasks in a project format. An interesting thing about Asana is that you can view all of these projects in different views; you can shift from a listicle view to a board one, There are several other interesting functionalities that make communication easier for you. For example, it has the comments option available on every ticket so you can leave behind feedbacks for others so writers in different time zones can keep up with your instructions. Asana also offers the deadline option to help you set the deadlines for your tasks. All the members working on the project can stay attuned with the deadline.
And the best part about Asana is, you can integrate other tools like Google Docs, Slack, Litmus, etc.
So the first thing you should pay attention to is how you’re going to organize your content team.
Moving Forth to Communication
Once you’ve organized your content team and brought them all under the same umbrella, it is now time to establish effective communication among yourself, team members and everyone else. Although the email does get the job done, it is not the best way to communicate and can complete a formality. Usually, you need something more solid so you can handle group conversations easily and exchange information to and fro without much hassle.
Remember the time when you just want to lean over to your co-workers workstation and gain his feedback on a particular matter? It can be really annoying at times and your co-worker can easily get pissed off. Now you certainly don’t want to get caught him during a heated work moment do you?
Slack, no wonder, is one of the best communication platforms on the Internet for workaholics. It allows both one on one chats and group chats. It allows you to set up various channels to discuss different topics. So you can set different channels like lounge, lunch, memes, watercooler talks, etc.
Software platforms like Slack can give you a remarkable in-house experience and make you feel as if you’re at the office in person. And, you certainly don’t need to be present in person at the place either.
Lastly, The Element of Collaboration
I work as an active editor for a digital marketing agency. And as a part of my professional responsibilities, it is my duty to present a detailed feedback multiple times on different projects.
As a home staying workaholic, I feel collaboration is very important in write-ups and Google Docs serves the purpose best. I mean seriously, it’s one of the best things that ever happened for writers.
My writers mostly work on Google Docs and hence, it helps me to provide relevant feedback to them. Your writers can work on the same documents side by side where you can make real-time edits too.
Another great app that can help you and the teams collaborate easily is none other but Skype.
The Skype version for business is a great tool to host virtual meetings and dictate terms your way. And lastly, if any of your writers is struggling with a software tool, you have Teamviewer to fix it.
Teamviewer is a great app which allows you and your teammates to share screens. If they are stuck at someplace or in case, if you’re stuck understanding something they want to dictate, use Teamviewer.
So there you go, here are a few things which I believe can connect content teams working offshore. Did you find the article helpful? Do let us know what you think about the information you’ve learned.